Netflix Ends Apple iTunes Billing Plans, Requiring Direct Payment

Netflix has recently announced that it will no longer be accepting Apple iTunes billing for some of its long-time subscribers. This change means that those who were using iTunes as their method of payment will now have to switch to paying Netflix directly using a credit card or debit card. This move has caused quite a stir among users who have been accustomed to the convenience of having their Netflix subscription billed through Apple.

For many subscribers who have been with Netflix since before the change, this marks the end of an era. Some users have mentioned that they were able to keep their subscriptions at the old $9.99 price for years. Now, they are faced with a decision – either accept a price hike of more than $5 for the same plan or opt for a slightly lower price with the inclusion of ads. This change in payment method has caused many to reassess their relationship with streaming services, especially considering the increasing prices across the board.

The decision to end Apple iTunes billing for Netflix subscriptions is the culmination of a long-standing disagreement between the two tech giants. Despite Apple introducing in-app subscription options in 2010, Netflix did not adopt this method until 2015 due to objections over Apple’s 30 percent cut. In 2018, Netflix made the bold move to eliminate in-app subscriptions altogether, signaling its independence from Apple’s payment system. This decision has now come full circle with the requirement for all basic plan members using an iTunes payment method to switch to direct billing.

As streaming services continue to grow in popularity, the landscape of subscription billing is evolving. Netflix’s decision to move away from Apple iTunes billing may be a sign of things to come as more companies look for ways to streamline their payment processes and reduce reliance on third-party platforms. For subscribers, this change serves as a reminder of the dynamic nature of the tech industry and the constant need to adapt to new policies and practices.

Tech

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