Target Introduces Target Circle 360 Subscription Service as a Competitor to Amazon and Walmart

Target has announced the launch of Target Circle 360, a new annual subscription service priced at $99. This new plan offers free, unlimited delivery and rush shipping on online orders, aiming to compete with similar offerings by retail giants such as Walmart and Amazon. Target Circle 360 will provide members with free two-day shipping and same-day delivery on orders of $35 and above.

While Target Circle 360 may seem like a new plan, it is actually a rebranding and upgrade of Target’s current delivery services. The company already offers free same-day delivery through Shipt, a service owned by Target, for $99 a year. Additionally, provides free two-day shipping on orders of $35 or more without the need for a subscription. Target Circle 360 combines the benefits of Shipt membership and free two-day shipping without any order minimums, making it an enticing offer for Target loyalists.

In addition to the free delivery services, Target Circle 360 subscribers will also gain access to the Shipt Marketplace. This means that members can enjoy free delivery from other participating stores as well, further enhancing the value of the subscription service. This move by Target is in line with the current trend of blurring the lines between e-commerce and brick-and-mortar retail, offering customers more convenience and options for their shopping needs.

The introduction of Target Circle 360 comes at a time when competition among retail giants is fierce. Amazon, with its vast network of warehouses and fulfillment centers, has set a high standard for fast and efficient delivery services. Walmart, on the other hand, also offers a similar subscription service for free shipping on online orders. While Target may not be able to directly compete with Amazon Prime on delivery speed, the new Target Circle 360 subscription service aims to attract customers by providing a comparable membership experience.

Overall, Target’s decision to launch Target Circle 360 is a strategic move to enhance its delivery services and compete with industry rivals like Amazon and Walmart. By combining free same-day delivery, two-day shipping, and access to the Shipt Marketplace in one subscription plan, Target is catering to the evolving needs and preferences of modern consumers. This new offering is likely to attract existing Target customers and entice new shoppers to become loyal subscribers, solidifying Target’s position in the competitive retail landscape.


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