In a recent update on the situation, GAME has provided a comment to Eurogamer to clarify that the report from Gfinity eSports is not accurate. They have stated that they will continue to support the physical gaming market and offer a wide range of physical games, hardware, software, accessories, and digital gift cards both in stores and online. This contradicts the initial report that suggested GAME would be ending in-store sales of physical games and hardware, operating on a ‘pre-order only’ policy.
Despite GAME’s denial of the reports, it is worth noting that there have been significant changes in the retailer’s policies recently. The removal of trade-ins and pre-owned stock from retail stores and the upcoming end of the GAME Reward scheme indicate a shift in focus for the company. Customers will have until the end of July to spend their remaining reward points via the mobile app, as physical cards may no longer be functional.
If the initial reports were true, customers would have had to pre-order physical games and hardware or purchase online for in-store delivery. This change would have made it more challenging for customers who prefer the convenience of browsing and purchasing physical games in-store. The move away from physical games and hardware also comes at a crucial time for Nintendo, with the anticipation of the successor to the Switch being revealed soon.
The retail landscape for gaming has been evolving rapidly, with physical game stores expanding to offer a wider variety of products beyond gaming. Many GAME stores, now located within Sports Direct locations, feature merchandise such as Funko Pop figures, Squishmallows, and preschool toys. This shift reflects a broader trend in the industry towards diversification and the inclusion of a wider range of products to appeal to a broader audience.
In addition to changes in its product offerings, GAME has also made changes to its employment practices, with the majority of staff being moved to zero-hour contracts. This move away from stable work hours may have implications for employee job security and financial stability. Reports of redundancies at the retailer further highlight the challenges faced by employees in the gaming retail sector.
While the initial reports of GAME ending in-store sales of physical games and hardware have been denied by the company, there are clear indications of changes in policies and practices at the retailer. The evolving retail landscape, including the shift towards a wider range of products and changes in employment practices, highlight the ongoing challenges faced by traditional gaming retailers. As the industry continues to evolve, it will be interesting to see how companies like GAME adapt to meet the changing needs and expectations of customers in the digital age.
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