The Apple Vision Pro headset has faced a series of setbacks since its launch, with poor sales, cracking screens, feelings of isolation, and a hefty price tag of $3,499. However, recent reports indicate that Apple has decided to take a step back and reevaluate its approach to the next generation of the device.
Reevaluating the Next Generation
Instead of moving forward with the Vision Pro 2, Apple has reportedly suspended work on the device in favor of a cheaper model. This decision comes as a surprise considering Apple’s reputation for premium products. The new version, codenamed “N109,” aims to be more affordable, with a target price of around $1,600, the same as a high-end iPhone.
Focusing on Consumer Needs
One of the key criticisms of the original Vision Pro was its weight, which ranged from 600 to 650 grams. This made the device heavier than competitors like the Oculus Quest 2, leading to discomfort for users. The new model is said to be focused on reducing weight, making it more comfortable for extended use.
Despite the cost-cutting measures, Apple plans to keep the high-quality internal display components from the original Vision Pro in the new model. This decision is likely to be well-received by consumers, as the display was one of the standout features of the device.
By prioritizing cost and refinement over upgraded specs, Apple is showing a willingness to learn from its mistakes and listen to consumer feedback. This shift in focus is a smart move for the company, especially considering the negative reception of the original Vision Pro.
The decision to suspend work on the Vision Pro 2 in favor of a cheaper, lighter model shows that Apple is willing to adapt and improve its products based on consumer needs. By maintaining high-quality features while reducing the price, Apple is making a strategic move that could redeem the Vision Pro brand in the eyes of consumers.
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