Embracer Group recently detailed its approach to the use of artificial intelligence in game development in its annual report. The conglomerate has adopted a “Group AI Policy” based on the principle of “empowerment.” While the full text of the policy is not included in the report, a summary in the “Risk and Mitigation Overview” section outlines the company’s stance on AI.
According to the report, AI has the potential to greatly enhance game development by improving resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences. By leveraging AI, Embracer Group aims to create more engaging and immersive experiences for players, providing each individual with a unique and personalized gaming experience. Additionally, the company sees opportunities for AI in speeding up development processes, logistics, and planning.
Addressing Concerns about the Use of AI
Some developers have expressed concerns about the use of AI in game development and how it may impact their jobs. These concerns are particularly relevant in light of recent layoffs at Embracer Group. However, Tomas Hedman, the company’s head of privacy and AI governance, reassures that the company’s goal is not to replace humans with AI, but rather to empower them. Embracer’s approach is described as human-centric, aiming to leverage the potential of AI while maintaining the role of human developers.
While acknowledging the potential risks associated with AI, Embracer Group believes that adopting AI is necessary to stay competitive in the industry. In fact, the company identifies the “non-implementation of AI” as a significant risk, stating that failing to utilize AI for relevant tasks could result in losing competitiveness to rival companies. Embracer emphasizes the importance of integrating AI into its operations to remain at the forefront of game development.
Embracer Group’s approach to the use of artificial intelligence in game development is focused on empowerment and enhancement rather than replacement. By leveraging AI technologies, the company aims to create more immersive gaming experiences while also empowering its employees. Despite the potential concerns and risks associated with AI, Embracer Group sees the adoption of AI as essential for maintaining its competitive edge in the gaming industry.
Leave a Reply